Catalyze Your Conference Impact
Most companies show up at conferences and hope for the best. The smart ones have a plan. This workshop will help you strategically use marketing and business development to make every conference count.
Turn Conferences Into A Lead-Generating-Machine What You’ll Learn (and Do)
At JPP, we don’t do lectures—this is a working session where you’ll leave with a real strategy for your next conference. We’ll cover this in our exercises:
1. Pre-Conference Strategy – Lock in High-Value Meetings Before You Even Arrive
Build your conference BD & marketing plan by identifying key targets, crafting outreach messages, and creating pre-conference content to warm up leads.
2. During the Conference – Make Every Interaction Count
Roleplay live networking and booth engagement scenarios. Learn how to turn casual chats into real business opportunities and how to use real-time marketing (like LinkedIn updates) to amplify your presence.
3. Post-Conference Follow-Up – Turn Contacts into Clients
Map out your post-conference follow-up email and content strategy to keep leads engaged and drive real conversions.
Who Should Join?
- Biotech & pharma business development professionals
- M…
Turn Conferences Into A Lead-Generating-Machine What You’ll Learn (and Do)
At JPP, we don’t do lectures—this is a working session where you’ll leave with a real strategy for your next conference. We’ll cover this in our exercises:
1. Pre-Conference Strategy – Lock in High-Value Meetings Before You Even Arrive
Build your conference BD & marketing plan by identifying key targets, crafting outreach messages, and creating pre-conference content to warm up leads.
2. During the Conference – Make Every Interaction Count
Roleplay live networking and booth engagement scenarios. Learn how to turn casual chats into real business opportunities and how to use real-time marketing (like LinkedIn updates) to amplify your presence.
3. Post-Conference Follow-Up – Turn Contacts into Clients
Map out your post-conference follow-up email and content strategy to keep leads engaged and drive real conversions.
Who Should Join?
- Biotech & pharma business development professionals
- Marketing leads looking to support BD efforts
- Founders & executives attending key industry events
Why Attend?
- Leave with a concrete, actionable plan tailored to your next event
- Get personalized feedback on your BD & marketing strategies
- Learn proven tactics from industry experts
When
- Thursday the 10th of april 2025 from 15:00 to 17:00